Variation

Variation 4 As the number of business opportunities becomes available online, there is also greater opportunity to grow for small businesses and increase wages for working individuals. The advantages of the internet extend not only to big corporations but also to small businesses and individuals. If you own an internet site like Newstale.com that provides local classifieds and forums for jobs, services and local community for events, knowing the pros and cons of internet marketing can surely help your business.

Home-based businesses are widespread with the promise of an easy way to earn money. If there are advantages of internet advertising, there are also disadvantages. For the most part, most internet users already have a purpose for surfing the web, so there will be a lot of times that ads are ignored. Also, these two situations can cause higher advertising cost are more campaigns to be launched so that the ads can be noticed more by the targeted audience. Not only that, most ads are made for the general public and do not target demographic characteristics so even they do notice the ad, a lot will not choose to click.

Despite these disadvantages, however, most companies, individuals and small business still believe that internet is the way to go. The advantages of the internet extend not only to big corporations but also to small businesses and individuals. As the number of business opportunities becomes available online, there is also greater opportunity to grow for small businesses and increase wages for working individuals. Home-based businesses are widespread with the promise of an easy way to earn money. If you own an internet site like Newstale.com that provides local classifieds and forums for jobs, services and local community for events, knowing the pros and cons of internet marketing can surely help your business.

The main advantage of internet marketing has something to do with the sphere of influence that any marketing strategy can have. Compare the costs of an advertisement placed in a telephone directory ($20,000 a year) to internet advertising ($0.7 per person), and you will realize that you will only need around $26,000 to put up a site and advertise it to around 300,000 people. This is a huge change from the conventional methods of advertising and business analysts also say that as more people are reached by strategies employed by internet marketers, internet advertising can more effectively drive sales, and generate higher revenue for businesses. It also gives immediate feedback and in a matter of seconds, advertisers are able to measure the effectiveness of their campaigns based on the number of user views, responses and clicks on a particular ad. Perhaps the most glaring characteristic of the modern world is the virtual exchange of information over the World Wide Web.

E-business, eCommerce and e-Marketing are terms coined to mean the changing conduct of companies today. With the cheaper cost offered by the internet, more and more entrepreneurs are offering their products and services over the web. Truly, the internet has proven to be an invaluable tool to companies with advertising over the web known to be more effective and less expensive. There are few strategies used in posting internet advertisements. Some sites create contests and gives out coupons that are tailored for online users.

Others use pop ups while some send emails and newsletters to their members. Some post clickable banners at the top or the bottom of a popular web page.

Michael Foster is author of this article on Craigslist Los Angeles. Find more information about Craigslist San Diego here.